Amazon In Talks To Buy AI Video Startup Decart For $7 Billion

Amazon is in talks to acquire Decart, an artificial intelligence startup, for about $7 billion, the Wall Street Journal reported. Two separate wire items on October 11 confirmed the discussions, though neither Amazon nor Decart has commented publicly on terms or timing. The size of the reported price tag signals how aggressively big tech companies are bidding for AI talent and technology even for relatively young startups. If completed, the deal would add to Amazon's push to build out proprietary AI capabilities rather than rely solely on partnerships, following similar moves by Microsoft and Google. What remains unresolved is whether the talks will produce a signed agreement, what Decart's technology does exactly, and whether regulators would scrutinize a deal of this size given recent antitrust attention on AI acquisitions by large tech firms.